Privacy policy

We highly value honesty and transparency and strive to build strong, long-term relationships with our customers based on trust and mutual respect. In accordance with this philosophy, the protection of your personal data is of utmost importance to us. Therefore, this Privacy Policy informs you about how we collect and process such data.  

This Privacy Policy establishes the principles under which Milfey Shop (hereinafter referred to as "we" or the "Data Controller"), a company operating in Spain, processes your personal data provided when using this website (hereinafter referred to as the "Site").  

Additionally, we remind you that each time you use the Site, provide or require access to any information that can identify you (e.g., name and surname, email, billing or shipping addresses, phone number, device type, debit or credit card number, etc., hereinafter referred to as "Personal Data"), whether for browsing the Site, purchasing products, or using services/features, this Privacy Policy applies alongside the Site’s Terms of Use and other referenced documents in effect at the time of use. You must review these documents to ensure your agreement with them. This Privacy Policy and the Terms of Use may be modified. It is your responsibility to review them periodically, as the versions in effect at the time of Site use will apply.  

In the context of distance selling, providing certain personal information is mandatory, as it is necessary to process and deliver orders and prepare invoices. Such personal information is strictly confidential. Failure to provide this information will make it impossible to complete the purchase.  

1. OUR COMMITMENT TO PRIVACY

1) We respect your privacy and your choices.  

2) We ensure that privacy and security are integrated into everything we do.  

3) We do not send marketing communications unless you request them. You may change your mind at any time.  

4) We never offer or sell your data.  

5) We are committed to keeping your data safe and secure, including working only with trusted partners.  

6) We are committed to being open and transparent about how we use your data.  

7) We do not use your data in ways we have not informed you about.  

8) We respect your rights and strive to accommodate your requests within our legal and operational responsibilities.  

For more information about our privacy practices, below we outline the types of personal data we may collect or retain about you, how we use it, and how we protect it.  

2. WHO ARE WE?

Milfey Shop is responsible for the personal data you share with us. Under applicable data protection laws, Milfey Shop acts as the Data Controller.  

3. PERSONAL DATA

Personal Data refers to any information or data that can directly (e.g., your name or surname) or indirectly identify you. Personal Data includes information such as email addresses, home/postal addresses, mobile phone numbers, usernames, profile images, personal preferences, purchasing habits, user-generated content, and more. It may also include unique numerical identifiers such as your computer’s IP address or your mobile device’s MAC address, as well as information obtained through cookies.  

This Policy covers all Personal Data collected and used by Milfey Shop.

4. COLLECTION OF PERSONAL DATA AND PURPOSES OF PROCESSING

By using the Site, you (the user) guarantee that the Personal Data provided is accurate and agree to notify us of any changes or updates.  

Any loss or damage caused to the Site, the Data Controllers, or any third party due to the communication of erroneous, inaccurate, or incomplete information in registration forms will be the sole responsibility of the user.  

4.1. How Do We Collect Your Data?

We may collect or receive your data through our websites, forms, applications, devices, Milfey Shop products, brand pages on social networks, and other channels. In some cases, you provide your Personal Data directly to us (e.g., when creating an account, contacting us, or purchasing on our website). In other cases, we collect the data ourselves (e.g., using cookies to analyze how you use our websites).  

4.2. Legal Basis for Processing Your Personal Data
  1. Your consent;
  2. Our legitimate interest, which may include:
    • Conducting statistics: to better understand your needs and expectations, thereby improving our services, website, products, and brands.
    • Ensuring the operation of our website via technical and functional cookies: keeping our website safe and secure while ensuring it functions correctly and improve continuously.  
    • Profiling.
    • Providing customer support.
  3. Performance of a contract: delivering the services you request;
  4. Compliance with legal obligations requiring the processing of personal data.

When collecting your Personal Data, mandatory fields are marked with an asterisk (*). Some of the data we request is necessary to:  

  • Fulfill our contract with you (e.g., delivering products purchased on our website);  
  • Provide the service you requested (e.g., sending newsletters);  
  • Comply with legal requirements (e.g., invoicing).  
4.3. What Personal Data Might We Have About You?
  • Name and surname;
  • Gender;
  • Email address;
  • Postal address;
  • Phone number;
  • Date of birth or age range;
  • ID, username, and password;
  • Location;
  • Skin/hair type and order details;
  • Social media profile (when using social login or sharing this personal information);
  • Other information you share with us (e.g., via your "My Account" page, contacting us, submitting content like photos or reviews, or participating in contests, games, or surveys);
  • Subscription to newsletters and commercial communications;
  • Registration or subscription to games, promotions, offers, or surveys;
  • Transaction information, including purchased products;
  • Purchase history.

5. PROFILING

When sending or displaying personalized communications or content, we may use techniques classified as "profiling" (i.e., any form of automated personal data processing that evaluates personal aspects of an individual, such as analyzing or predicting preferences, interests, economic status, behavior, location, health, reliability, or movements). We centralize and analyze this information to assess and predict your preferences and/or interests.  

Based on this analysis, we send or display communications and/or content tailored to your interests/needs.  

You have the right to object to the processing of your personal data based on profiling under certain circumstances. For details, see the "Your Rights and Options" section below.

6. INTERNATIONAL DATA TRANSFERS

Personal Data collected from you may be transferred to, accessed from, or stored in destinations outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us.  

Milfey Shop transfers personal data outside the EEA only securely and legally.  

7. SECURITY OF YOUR PERSONAL DATA  

We are committed to protecting your Personal Data and take all reasonable precautions to do so.  

We make every effort to safeguard your Personal Data. Once we receive your personal information, we use strict procedures and security features to prevent unauthorized access.  

8. LINKS TO THIRD-PARTY SITES  

Our websites and apps may contain links to the websites of partner networks, advertisers, and affiliates. If you follow a link to any of these websites, note that they have their own privacy policies, and we are not responsible for them. Please review these policies before submitting personal data to such sites.  

9. YOUR RIGHTS AND OPTIONS  

Milfey Shop respects your right to privacy: it is essential that you control your personal data. In this regard, you have the following rights:  

  1. Right to clear, transparent, and easy-to-understand information about how we use your personal data and your rights (we provide this information in this Policy)  
  2. Right of access to the personal data we hold about you (with certain limitations)  
  3. Right to rectification of inaccurate or outdated data, or to complete incomplete data  
  4. Right to data erasure  
  5. Right to object to direct marketing, including profiling  
  6. Right to withdraw consent at any time if data processing is based on consent  
  7. Right to lodge a complaint with a supervisory authority
  8. Right to restrict processing  
  9. Right to disable cookies  

10. CONTACT  

If you have questions or concerns about how we handle and use your personal data, or wish to exercise any of the aforementioned rights, contact Milfey Shop at: info@milfey-shop.com