La Biosthetique

Since 1948, La Biosthétique has been making its mark on the world of beauty with a unique philosophy: Family values, passion and long-standing relationships form the heart of the corporate culture of La Biosthétique. 

We consider ourselves to be one big family, with mutual trust, appreciation and a shared passion for beauty characterising our day-to-day work. 

360° approach for holistic beauty. La Biosthétique offers a comprehensive range of care products, from scalp and facial skin care to hair care, styling, colouring and make-up. 

Our approach to care starts at the roots and focuses on developing high-quality cosmetic products tailored to meet your individual needs. 

The past.

“Caring for people’s hair is like caressing their soul” – these words once uttered by the founder of our brand, Marcel Contier, perfectly sum up our corporate philosophy. More than seven decades ago, the French biochemist revolutionised the world of hair care with an approach that was as simple as it was ingenious: combining “bios” (life) with “esthétique” (aesthetics). Inspired by a holistic look at all aspects of life, we develop product lines that view the body not as a sum of individual parts but as a single entity. We focus on body care in its entirety – from head to toe.

The future.

While looking back on a rich past, we also have a strong focus on the future. How do we want to define life and beauty? 

Such questions are the driving force behind our research and development activities. Our main focus is placed on products that not only have an immediate effect but also develop a lasting effect. Resource-saving production, protecting the environment and promoting a more sustainable lifestyle are all matters close to our heart. 

As a family company, we attach special importance to long-standing relationships with employees and partners on a strong basis of trust. Our close cooperation with our salon partners enables us to continuously work on innovative service concepts for you and your needs. This close partnership forms the heart of our company.

Family company.

Marcel Contier founded La Biosthétique, and Siegfried Weiser and his family worked together with Contier to transform it into a successful brand. The two families worked side by side for many decades before the Weiser family ultimately took over the entire company. 

Nowadays, Siegfried Weiser manages La Biosthétique together with his children, Jean-Marc, Felix and Isabelle, cultivating a strong awareness of continuity and tradition and an equally strong understanding of innovation and dynamics.